Who we are

I am Natalia Martínez, co-founder of the ChicBack brand

My life is like that of so many women: divided between my family (I am the mother of two wonderful girls) and my job as a flight attendant.

In 2017, after years of thinking about an idea, I embarked on the madness of making it happen and ChicBack was born.

ChB is a brand designed and created by and for women, 100% Spanish. It was born from a need that many of us have: to be able to wear garments with a back neckline while at the same time keeping the chest supported with a bra. Our straps are worn as an accessory for each garment, adding a personal and unique touch to every outfit, making us feel confident and comfortable. A fun way since there are different styles from the boldest and rock-inspired to classic and discreet, allowing the straps to be interchanged and to show the woman we are at every moment.

We started in Spain and today we are happy to say that we have already reached other countries such as France, Portugal, Italy…

We are a small company that works with enthusiasm and a strong desire to grow and offer more and more products and reach more women who want to try ChicBack.

The journey, as in every company, is full of good moments and also bumps. This adventure we embarked on years ago has given us many joys. One of the greatest has been joining the Juan 23 Roncalli Foundation, an admirable Madrid-based foundation with more than 55 years of work for the social and labor inclusion of people in situations of psychosocial vulnerability.

Their team is exceptional and among them are our friends Ana and Yolanda, who make part of our collection. Their work is full of effort and care. From here we want to deeply thank them for being by our side on this journey and wish that we continue growing together.

I want to sincerely thank each and every person who day by day puts their dedication and effort into ChicBack, all the people who believe in this very real project, and the entire Chic women community who make it possible. !!!Thank you!!!

We listen to all your needs and requests, and we promise to keep improving with your proposals.

And you? Are you encouraged to be part of ChicBack?